Insanely Cozy Designs exists at the intersection of diagnosis, identity, and style.

The language of mental health already surrounds us. It lives in medical records, insurance forms, academic papers, and private conversations. For many people, these words were introduced early and carried quietly for years. We are not creating labels. We are reclaiming them.

We use ICD-10 codes as design language. Not as definitions. Not as limits. Codes are shorthand. They allow recognition without spectacle. They say something real without requiring explanation.

There is an old phrase often used as an insult. “What’s your major malfunction?”
It assumes something is wrong, defective, or in need of correction.

We are interested in flipping that question.

What if a “malfunction” is simply a different operating system. What if the thing you were told to hide is actually a known configuration. Documented. Named. Lived with. Navigated.

Diagnosis does not mean broken. It means observed. It means recorded. It means you learned how to function in a world that was not built for your brain.

This is not about awareness. Awareness centers the observer. We are interested in agency. Choosing how you are seen. Choosing how language appears on your body.

Style matters here. These are not statement pieces. They are intentional designs that read as style first. The meaning is embedded, not announced. If you recognize the code, you recognize the experience.

Recovery belongs here. So does maintenance. So does stability. So does living well with something that does not disappear. There is no single story we are trying to sell.

This brand is not for everyone. It is for people who have been asked what is wrong with them and decided to answer differently.

We don't choose our brains, but we can choose our style.