Insanely Cozy Designs — Mental health is health

We can't choose our brains,
but we can choose our style.

Pick a garment, pick your code.

Start with what you want to wear — then tell us what you want to wear about.

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"I didn't need one ICD-10-coded hat.
I needed a wardrobe full."

— Dave, founder

Mental health is health.

You don't have "something wrong" with you. You have something real.

Read the story

What's with the codes?

Short answer: they're real, they're medical, and they're not usually worn on hats.

ICD-10

The International Classification of Diseases, 10th revision. It's the code system clinicians and insurance companies use. F43.12 is "Post-Traumatic Stress Disorder, Chronic." F90.2 is "ADHD, Combined Type." G47.00 is "Insomnia, Unspecified."

The names are stiff on purpose — they're for paperwork, not for people. You already know what yours means.

DSM-5

The Diagnostic and Statistical Manual, fifth edition. The American psychiatric community's book for what each diagnosis actually is: the criteria, the differential, the bits that distinguish one code from the one next to it.

The criteria are technical. The lived experience is not.

Photo grid of the founder wearing nine ICD-10-coded hats — the center tile reads 'I didn't need one ICD-10-coded hat. I needed a wardrobe full.'

Why we exist

Think of me as your Mad Hatter.

At 14, I quit school and started therapy.
At 19, I was diagnosed with Bipolar Disorder and Major Depressive Disorder.
At 24, I kicked heroin and cocaine and quit drinking.
6/7 years later, I finally gave up my beloved tobacco.

In 2025, after more than 30 years in recovery, I received a late-in-life adult diagnosis of ADHD, Autism, and C-PTSD. I've got the gray beard and thinning hair to prove it. Not an easy pill to swallow… even for an experienced pill-swallower.

Mental health is health, and I wanted to do my part to help destigmatize it. Owning my diagnoses.

I didn't need one ICD-10-coded hat.
I needed a wardrobe full.

That's why our designs embrace color, texture, humor, and imperfection — without leaning into stereotypes or labels that feel limiting or exclusionary.

You don't have "something wrong" with you.
You have something real.

— Dave Buchwald, Founder
Human. Husband. Dad of two children, two cats, and a dog.

We can't choose our brains,
but we can choose our style.

Pick a garment, pick your code.

"I didn't need one ICD-10-coded hat.
I needed a wardrobe full."

Mental health is health.

What's with the codes?

ICD-10

DSM-5

Think of me as your Mad Hatter.

For your head caps & beanies

Want a beanie in July?

For your body shirts & tanks

For head and body hoodies

We can't choose our brains,but we can choose our style.

Pick a garment, pick your code.

"I didn't need one ICD-10-coded hat.I needed a wardrobe full."

Mental health is health.

What's with the codes?

ICD-10

DSM-5

Think of me as your Mad Hatter.

For your head caps & beanies

Want a beanie in July?

For your body shirts & tanks

For head and body hoodies

We can't choose our brains,
but we can choose our style.

"I didn't need one ICD-10-coded hat.
I needed a wardrobe full."