What's with the codes?
Short answer: they're real, they're medical, and they're not usually worn on hats.
ICD-10
The International Classification of Diseases, 10th revision. It's the code system clinicians and insurance companies use. F43.12 is "Post-Traumatic Stress Disorder, Chronic." F90.2 is "ADHD, Combined Type." G47.00 is "Insomnia, Unspecified."
The names are stiff on purpose — they're for paperwork, not for people. You already know what yours means.
DSM-V
The Diagnostic and Statistical Manual, fifth edition. The American psychiatric community's book for what each diagnosis actually is: the criteria, the differential, the bits that distinguish one code from the one next to it.
The criteria are technical. The lived experience is not.
Glossary
Look up any code we make
Search by ICD-10 number or by what it actually feels like. Each entry has the straight-talk version and the clinical version.
OUR APPROACH
Brains Exist on a Spectrum. So does Style. Mental health isn’t binary, so we skip rigid systems and literal rainbows - just thoughtful, unexpected color pairings, because brains (and style) aren’t categories.
Why we exist
Think of me as your Mad Hatter.
At 14, I quit school and started therapy.
At 19, I was diagnosed with Bipolar Disorder and Major Depressive Disorder.
At 24, I kicked heroin and cocaine and quit drinking.
6/7 years later, I finally gave up my beloved tobacco.
In 2025, after more than 30 years in recovery, I received a late-in-life adult diagnosis of ADHD, Autism, and C-PTSD. I've got the gray beard and thinning hair to prove it. Not an easy pill to swallow… even for an experienced pill-swallower.
Mental health is health, and I wanted to do my part to help destigmatize it. Owning my diagnoses.
I didn't need one ICD-10-coded hat.
I needed a wardrobe full.
That's why our designs embrace color, texture, humor, and imperfection — without leaning into stereotypes or labels that feel limiting or exclusionary.
You don't have "something wrong" with you.
You have something real.
— Dave Buchwald, Founder
Human. Husband. Dad of two children, two cats, and a dog.
The humor part
Yes, it's intentional.
We use humor because it helps people open up.
Obviously my dog NEVER really had a problem with alcohol.
We poke fun at ourselves, not at anyone else.
A lot of the language we reclaim was once used to insult or dismiss people. We flip it, soften it, and turn it into something that says: You're not alone — and you're allowed to laugh.
If you've ever used humor as a coping mechanism, you're among friends.
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